Partnership Overview
Bisleri International Pvt. Ltd., India's leading packaged drinking water company, signed a Letter of Association with Maharaja's College and Yuvaraja College, two constituent colleges of the University of Mysore, to implement its Bottles for Change sustainability initiative on the campuses.
Programme Details
The collaboration will see Bisleri providing training and guidance on responsible plastic waste management, while the colleges will facilitate implementation, enabling students, faculty, and staff to participate. Activities include awareness sessions, workshops, and plastic collection drives designed to teach segregation, collection, and recycling, illustrating how used plastic can be a valuable resource.
Statements from Stakeholders
Mr K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri International, said educational institutions have the power to shape attitudes and behaviours that create long‑term impact, and that the partnership will strengthen sustainability practices on campuses. Dr. K. Ajay Kumar, Principal of Yuvaraja College, expressed delight at the partnership and noted it will provide meaningful opportunities for students to understand and apply sustainable waste management practices. Dr. V. Shanmugam, Principal of Maharaja's College, described the association as an important step toward encouraging responsible waste management and empowering students to become active participants in building a cleaner future.
About Bisleri International
Bisleri International Pvt. Ltd. has over 50 years of legacy and is one of the largest premium beverage businesses in India, producing the country's largest‑selling packaged drinking water. The company operates 130 plants, a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE, and offers a portfolio that includes Bisleri water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Pop, and Bisleri Soda. Bisleri’s sustainability agenda, termed Greener Promise, focuses on recycling, water conservation, and broader sustainability initiatives.
Expected Impact
The Bottles for Change initiative aims to raise awareness, build infrastructure for collection and recycling, and promote behavioural change among the youth, contributing to a circular economy for plastics beyond the campuses.