Partnership Announcement

Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has entered into a Letter of Association (LOA) with Maharaja's College and Yuvaraja College, two constituent colleges of the University of Mysore, to implement its flagship sustainability initiative Bottles for Change on both campuses.

Programme Objectives and Activities

The collaboration aims to promote responsible plastic waste management, source segregation and recycling. Bisleri will provide training and guidance, while the colleges will facilitate programme implementation, enabling students, faculty and staff to participate. Planned activities include awareness sessions, workshops and regular plastic‑collection drives designed to educate participants on how used plastic can be a valuable resource and to encourage adoption of sustainable waste‑management practices in daily life.

Statements from Stakeholders

  • K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said: “Educational institutions have the power to shape attitudes and behaviours that create long‑term impact. Through Bottles for Change, we are working with young minds to build awareness around responsible plastic waste management and recycling.”
  • Dr. K. Ajay Kumar, Principal, Yuvaraja College, remarked: “We are delighted to partner with Bisleri International and bring the Bottles for Change initiative to our campuses. This collaboration will provide meaningful opportunities for students to understand sustainable waste‑management practices and apply them in their lives.”
  • Dr. V. Shanmugam, Principal, Maharaja's College, added: “Our association with Bisleri International is an important step towards encouraging responsible waste management across our campuses. Through the Bottles for Change initiative, we aim to sensitize students to the importance of segregating and recycling plastic waste and encourage them to adopt sustainable practices in their everyday lives.”

Bisleri’s Sustainability Vision and Corporate Profile

The Bottles for Change programme forms part part of Bisleri’s Greener Promise vision, which seeks to build a circular economy for plastics through awareness, infrastructure for collection and recycling, and partnerships with educational institutions and communities. Bisleri International has a legacy of over 50 years and operates 130 plants, supported by a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE. Its product portfolio includes the market‑leading packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Pop and Bisleri Soda, available also via its D2C platform Bisleri@Doorstep.

Expected Impact

The partnership is expected to sensitize thousands of students and staff to responsible plastic handling, foster behavioural change on campus, and extend awareness to the wider community, thereby contributing to Bisleri’s broader goal of a greener future.