Bisleri International launches a digital-first campaign with IPL franchise Punjab Kings featuring cricketers Shreyas Iyer, Shashank Singh, Ben Dwarshuis.
The film uses the #BottleFlip challenge to highlight balanced hydration as key to performance, aiming to engage the digital‑first cricket audience.
Bisleri’s sales director Tushar Malhotra and Punjab Kings CEO Satish Menon stress the shift to immersive storytelling over traditional ads.
The release also highlights Bisleri’s 54‑year legacy, 128 plants, 6,000 distributors, 7,500 trucks and its Sustainability 2.0 initiatives.