Bisleri‑Sony Spider‑Man Limited‑Edition Bottle Activation
On Tuesday, 25 August 2026, Bisleri International Pvt. Ltd. announced a partnership with Sony Pictures India to commemorate the theatrical release of Spider‑Man: Brand New Day. The collaboration introduced special‑edition Bisleri bottles in three sizes – 250 ml, 500 ml and 1 litre – featuring artwork from the film. These limited‑edition packs were made available pan‑India through both general trade and modern trade channels, allowing consumers across the country to purchase them.
The launch was supported by a comprehensive 360‑degree marketing campaign that combined digital engagement, enhanced retail visibility and a high‑impact outdoor activation. A specially branded "Spider‑Man: Brand New Day x Bisleri" truck toured the streets of Mumbai, creating prominent out‑of‑home exposure and generating excitement among fans ahead of the movie’s release.
In remarks, Shony Panjikaran, General Manager & Head – Sony Pictures Releasing International, said the partnership aimed to bring the iconic superhero’s appeal beyond the cinema screen, delivering the franchise to fans through an unexpected consumer touchpoint. Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, described the limited‑edition bottles as an "exciting collectible experience" for Bisleri’s consumer base.
About Spider‑Man: Brand New Day
The film follows Peter Parker as he continues his crime‑fighting duties in a world that has largely forgotten him. Facing a new, invisible villain, Parker must confront personal changes while protecting the city.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo‑based Sony Group Corporation. Its global operations span motion‑picture production, acquisition and distribution, television production and distribution, digital content creation, studio facilities, and the development of new entertainment products and technologies. SPE’s Motion Picture Group includes Columbia Pictures, Screen Gems, TriStar Pictures, among others.
About Bisleri International
Bisleri International Pvt. Ltd., with a legacy of over 50 years, is one of India’s largest premium beverage businesses and the maker of the country’s largest‑selling packaged drinking water. The company conducts 114 quality tests and a 10‑stage purification process for its water. Bisleri operates 128 plants, works with more than 6,000 distributors and runs a fleet of over 7,500 distribution trucks serving India and the UAE. Its portfolio includes Bisleri water, Vedica Himalayan Spring Water, and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. Bisleri also offers a direct‑to‑consumer platform, Bisleri@Doorstep, and has launched a sustainability initiative called "Bisleri Greener Promise" focusing on recycling, water conservation and broader environmental stewardship.