Announcement
Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, announced that it will continue its association with the Vedanta Delhi Half Marathon (VDHM) as the Official Hydration Partner. The partnership will span all Procam distance running events, delivering Bisleri’s hydration expertise to race‑day participants.
Partnership Details
Bisleri will provide on‑ground hydration support through designated Hydration Zones and Mist Zones, supplemented by Visi Coolers and product availability across key event areas. The company’s presence is intended to highlight the importance of hydration for runners and active lifestyles.
Sustainability Initiatives
As part of its Greener Promise, Bisleri will integrate sustainability elements into the marathon experience, including the "Wings of Change" art installation created from 2,000 used PET bottles, "Benches of Dreams" made from recycled plastic, and dedicated waste‑segregation bins to encourage recycling.
Bisleri Company Profile
Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and has grown into one of the largest premium beverage businesses in India. It operates 130 operational plants and maintains a distribution network of more than 6,000 distributors and 7,500 distribution trucks covering India and the UAE market. The company produces the country’s largest‑selling packaged drinking water and a portfolio of beverages, including Vedica Himalayan Spring Water, Bisleri Limonata, Bisleri Pop, and Bisleri Soda. It also offers a direct‑to‑consumer platform, Bisleri@Doorstep, for doorstep delivery.
Executive Comments
Tushar Malhotra, Senior Director – Sales and Marketing at Bisleri International, stated that the Vedanta Delhi Half Marathon brings together the spirit of running and hydration, and that the continued partnership allows Bisleri to champion hydration and engage with the running community. Anil Singh, Managing Director of Procam International, expressed delight in continuing the association, noting that Bisleri’s presence in Hydration Zones consistently adds value for participants and that the partnership will enhance the runner experience for the upcoming season.
Contact & Further Information
For additional details on Bisleri International, its brands, and sustainability initiatives, readers are directed to visit www.bisleri.com.