Overview

Bisleri International Pvt. Ltd., under its Bottles for Change initiative, announced a partnership with the National Book Trust (NBT), Ministry of Education, Government of India, to promote plastic recycling at the Gomti Book Festival 2026 in Lucknow, Uttar Pradesh. The press release dated Wednesday, Sep 23, 2026 details the collaboration’s activities and the broader CSR objectives.

Initiative Details

The partnership will distribute the comic book “Chhota Bheem & Vidya – Big Green Mission” to children attending the nine‑day festival, aiming to encourage reading while educating them on responsible post‑consumer plastic disposal and circular‑economy practices. Bisleri will operate a Bottles for Change stall at the venue, showcasing a range of products manufactured from recycled plastic and providing interactive displays that illustrate how used bottles can be collected, recycled, and up‑cycled into everyday items.

Statements from Leaders

  • Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said the collaboration reflects the belief that environmental awareness should start early and that storytelling through the comic makes plastic waste management simple and engaging for children.
  • Mr. Yuvraj Malik, Director, National Book Trust, expressed delight in continuing the partnership, emphasizing that books can shape children’s understanding of environmental responsibility and encourage practices such as plastic segregation and recycling.

Festival Profile

The Gomti Book Festival runs for nine days and features more than 120 publishers presenting their titles across over 200 book stalls. Attendees can also explore the Rashtriya e‑Pustakalaya, India’s national digital library, which offers free access to more than 3,000 e‑books across genres and Indian languages. The event includes author interactions, panel discussions, book launches, cultural programmes, and children’s activities.

About Bisleri International

Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and is one of India’s largest premium beverage businesses, producing the country’s highest‑selling packaged drinking water. The company follows a stringent process of 90 quality tests and a 10‑stage purification system. It operates 130 plants, supported by a distribution network of over 6,000 distributors and 7,500 trucks across India and the UAE. Product offerings include Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Pop, and Bisleri Soda. Bisleri also runs a D2C platform, Bisleri@Doorstep, for direct home deliveries.

Sustainability Commitment

Bisleri’s Sustainability 2.0 program, branded as the Bisleri Greener Promise, focuses on recycling, water conservation, and broader sustainability initiatives. The Bottles for Change stall at the festival exemplifies this commitment by demonstrating practical recycling solutions to young audiences.

For further information, visit www.bisleri.com.