Bisleri International launches Singh vs Kaur 2 limited‑edition water packs
Bisleri International Pvt. Ltd announced the launch of limited‑edition bottled water packs themed around the Punjabi film Singh vs Kaur 2, starring Gippy Grewal and Shehnaz Gill. The special packs are offered in three sizes – 250 ml, 500 ml and 1 L – and will be distributed in the states of Punjab and the National Capital Territory of Delhi.
Senior Director Tushar Malhotra commented that Punjabi cinema’s “larger‑than‑life energy, humour and unmistakable sense of fun” inspired the brand to bring that spirit to an everyday product, adding colour and Punjabi flavour to routine hydration.
Bisleri highlighted its heritage of more than 50 years as one of India’s largest premium beverage businesses and the maker of the country’s highest‑selling packaged drinking water. The company follows a stringent quality regime of 90 tests and a ten‑stage purification process.
Operationally, Bisleri runs 130 manufacturing plants and maintains a distribution network comprising over 6,000 distributors and 7,500 trucks serving both the Indian market and the United Arab Emirates.
Beyond its flagship water, Bisleri’s portfolio includes Vedica Himalayan Spring Water and carbonated beverages such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These products are also available through its direct‑to‑consumer platform Bisleri@Doorstep, which promises uninterrupted home delivery.
The firm reiterated its commitment to sustainability through the “Sustainability 2.0” programme and the Bisleri Greener Promise, which focus on recycling, water conservation and broader environmental initiatives. Further information is available at www.bisleri.com.