Vedica, Bisleri International’s premium water brand, will sponsor Def Leppard’s three‑city India tour (Shillong, Mumbai, Bengaluru) in March 2026.
Branded water carts and balloon activation will promote Vedica, while Bisleri provides free hydration stations across all venues.
Bisleri highlighted its 128 plants, 6,000 distributors, 7,500 trucks and its Sustainability 2.0 Greener Promise initiative.
Executives Tushar Malhotra (Bisleri) and Samradha Tibrewala (BookMyShow) emphasized enhancing fan experience through premium hydration.