Bizom Board Appointment
Bizom, an AI‑first route‑to‑market platform serving consumer‑goods companies, announced that industry veteran Naresh Sethi has been appointed as a Director of its Board. Naresh Sethi currently chairs VST Industries and has previously held senior advisory and strategic positions at Salesforce and ITC. He spent more than two decades with British American Tobacco, where he served as Executive Board Director and led business and digital transformation, strategy, mergers and acquisitions, and regional operations across Western Europe and Japan.
Lalit Bhise, Chief Executive Officer of Bizom, said that Naresh sits at a rare intersection of technology, consumer‑packed goods and organisational strategy, and that his experience will bring strong structure and rigor to the board, sharpening governance and decision‑making at an inflection point in the company’s journey. Naresh Sethi added that he has observed the gap between retail execution and leadership visibility for many years and looks forward to helping shape Bizom’s next chapter.
Bizom currently supports more than 750 brands in over 35 countries, powers approximately $30 billion of annual gross merchandise value, and is used by more than 250,000 field sales representatives and 300,000 channel partners, forming one of the industry’s largest route‑to‑market networks. The board appointment is intended to further strengthen Bizom’s strategic direction and governance as it accelerates its expansion in India and international markets.