Blenders Pride Packaged Drinking Water unveils “Reserved Experiences”, a cultural platform turning flavour into a multi‑sensory journey.
The initiative, curated with Chef Kunal Kapur, debuted through an exclusive live gastro‑performance blending taste, music, aroma and texture.
Planned roll‑out includes immersive activations in Jaipur, Kolkata and over ten additional key markets to deepen consumer engagement.
CMO Debasree Dasgupta says the platform meets consumer demand for intentional, elevated experiences beyond functional drinking water.