Overview
BLUE (operating as KGraph AI Solutions Pvt. Ltd.), a Bengaluru‑based AI startup founded in 2023, announced the launch of its AI‑native enterprise video infrastructure platform built around the world’s first semantic codec for videos. The semantic codec is an AI‑driven compression technology that encodes the meaning of video data, enabling up to 90% reduction in bandwidth consumption, up to ten‑fold reduction in video storage costs, and a 5–10× decrease in compute required for semantic video retrieval. These efficiencies translate into 30–40% lower operational expenses for customers.
Market Traction
Within the first six months, BLUE secured production deployments with major Indian conglomerates and expanded its footprint internationally. In India, the platform is deployed at Britannia Industries Ltd, Hindustan Petroleum Corporation Ltd (HPCL), CPRL (the McDonald’s licensee for North and East India), Mumbai Aviation Fuel Farm Facility Private Limited (MAFFFL), and Haldiram’s. BLUE also reports deployments with leading enterprises in the United States and pilot projects in Africa and Sri Lanka.
Strategic Context
Statutory compliance mandates are driving a sharp increase in enterprise video recording, making video storage 40–60% of the total surveillance lifecycle cost, while energy and cooling add another 10–20%. AI‑enabled surveillance can raise infrastructure expenditure by 2–5× depending on scale and sophistication. BLUE’s redesign treats CCTV footage as a machine‑queryable intelligence layer rather than static files, combining AI‑native compression at source, AI‑optimised streaming, intelligent semantic storage, Retrieval‑Augmented Generation (RAG)‑enabled semantic indexing, and an agent‑first architecture. This creates an interoperable AI‑native video data lake that integrates with security and operational workflows.
Leadership Commentary
CEO Kunal Kislay stated that more than a billion CCTV cameras are deployed worldwide and that the untapped video data represents a massive opportunity for AI‑driven enterprise transformation. He highlighted that BLUE’s benchmark against public CCTV video databases demonstrates superiority over traditional codecs such as H.264 and H.265, underscoring India’s research ecosystem. Kislay reaffirmed the ambition to achieve 10X revenue growth by FY30, positioning the BLUE semantic codec as the de‑facto standard for global CCTV cameras.
Group Manager – IT at Britannia, Pradeep V., noted that the BLUE vision AI solution is being used for manufacturing and warehouse operations, helping Britannia onboard hundreds of cameras on a common platform.
Data Sovereignty and Compliance
The platform is aligned with India’s Data Protection and Data Privacy (DPDP) framework, allowing enterprises greater control over sensitive operational video data while meeting evolving governance, privacy, and security requirements. BLUE therefore supports India’s broader goal of building indigenous AI capabilities and trusted digital infrastructure.
Outlook
BLUE expects the launch to accelerate its growth trajectory, targeting a ten‑fold increase in revenue by the fiscal year ending 2030.