Partnership Overview
BlueMedia has officially launched a partnership with ChatGPT Ads, aiming to assist Chinese brands in entering AI‑powered conversational and decision‑making scenarios while pioneering AI Native advertising across global marketing channels.
ChatGPT Ads Reach
ChatGPT, the underlying conversational model, now records more than 1.2 billion weekly active users worldwide. Its advertising product, ChatGPT Ads, debuted in the United States in February 2026 and has since expanded to over 89 markets spanning North America, Europe, Asia, Oceania, the Middle East and North Africa.
BlueMedia Capabilities and Scale
As a China‑based international marketing services provider, BlueMedia has served more than 100,000 clients in industries such as consumer electronics, gaming, e‑commerce, internet services and automotive. The firm maintains local service networks in the United States, Singapore, Vietnam, Thailand, the Netherlands, Brazil, Indonesia, the United Kingdom and Malaysia, delivering an integrated model that blends global media resources, industry expertise and on‑the‑ground market operations.
AI‑Driven Transformation
Guided by its "AI + Globalization 2.0" strategy, BlueMedia is embedding AI across market intelligence, creative production, media buying and performance optimisation. Powered by the Blue AI technology platform and its suite of products, the company has deployed more than 1,000 AI agents in live business operations. Revenue generated from AI‑driven activities—specifically long‑running tasks completed through Agent‑to‑Agent (A2A) interactions and autonomous AI decision‑making—has exceeded RMB 300 million.
Full‑Stack AI Marketing Service Framework
BlueMedia has combined its Blue AI capabilities with global marketing expertise to construct a full‑stack AI marketing service framework. This framework covers user‑intent insights, product analysis, advertising strategy, context‑hint optimisation, landing‑page review and development, data monitoring, ad‑campaign execution and performance analysis, enabling end‑to‑end advertising solutions tailored for ChatGPT Ads.
Early Campaign Performance
The firm has already launched ChatGPT Ads campaigns for its initial group of brand clients, with preliminary data indicating that campaign performance is surpassing industry averages. In parallel, BlueMedia has rolled out specialised solutions for e‑commerce, travel and AI‑application sectors, addressing distinct business needs across markets and brands.
Ongoing Development and Future Outlook
BlueMedia will continue refining its standardised advertising service framework powered by Blue AI, leveraging campaign experience across markets and industries to advance AI Native advertising from early adoption toward large‑scale deployment. The partnership seeks to connect AI Native advertising, model capabilities and marketing systems, using long‑term data feedback to enable AI to continuously learn and improve in real‑world marketing scenarios, while helping brands build sustainable, long‑term AI marketing capabilities globally.
Strategic Vision
Looking ahead, BlueMedia plans to deepen its "AI + Globalization" capabilities, embed AI more deeply into brands' global marketing systems and explore frontier AI Native marketing scenarios that address the real needs of Chinese companies expanding abroad, thereby accelerating its evolution into a truly global AI marketing technology company.
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