New Showroom Inauguration
On Thursday, 20 August 2026, Boby Chemmanur International Jewellers inaugurated its latest showroom at the Pala KSRTC Bus Station in Kottayam, Kerala. The ceremony was led by popular Malayalam actress Swasika, with the first sale conducted by social worker Nisha Jose. Senior group representatives Maya Rahul (Acting Chairperson), V.C. Joseph (General Secretary, KVVES, Pala), Liby Abraham (Gold Association, Pala), Mathew Tharappel (Director, Pala Urban Bank) and actor V.K. Sreeraman (PRO, Boby Chemmanur International Group) extended greetings. Managing Director Sam Sibin, CEO Sanjay George and CFO Swaraj were also present.
Charitable Assistance
During the event, the Boche Fans Charitable Trust distributed financial assistance to selected under‑privileged patients from Pala, highlighting the group’s social‑responsibility activities.
Promotional Offers
The showroom launch is accompanied by several customer incentives: five lucky‑draw winners will receive diamond rings, and one customer will be entered to win a Kia Seltos as the bumper prize. Purchases of HUID‑hallmarked 916 gold jewellery attract a discount of Rs 1,000 per sovereign, while diamond jewellery buyers enjoy up to 50 % off making charges. A gold coin is gifted with every diamond jewellery purchase of Rs 3 lakh or more. An advance‑booking scheme is offered to protect customers against gold‑price fluctuations, and the outlet will buy back old gold jewellery at competitive market rates. Assured gifts are also provided with every purchase.
Group Profile
Boby Chemmanur International Group, led by Chairman and Managing Director Dr Boby Chemmanur (known as boCHE), boasts a 163‑year legacy and operates across India, the United States and the United Arab Emirates. The group comprises entities such as Boby Chemmanur International Jewellers, boCHE Gold Loan (NBFC), Boby Oxygen Resorts, boCHE Tours & Travels, Phygicart.com, boCHE the Butcher, boCHE Appliances, boCHE Shakesbierre, boCHE Club, boCHE Island (floating resort), boCHE Pub, boCHE Tea, boCHE Brahmi Tea, Caravan Tourism, boCHE 1000 acre, boCHE Lens, Ciinfos, boCHE First Kiss‑Baby Wear, boCHE Food Express, boCHE Garment Factory, boCHE Hills, boCHE Homes and boCHE Insurance. The conglomerate employs over 41,000 individuals, works with more than 500,000 affiliates and sales officers, and reaches an audience of approximately 250 million people worldwide.
Founder Achievements
Dr Boby Chemmanur holds the unique 812‑km run world record and a Guinness World Record for world peace. He has received over 200 awards, including the Mother Teresa Award, Guinness World Record for world peace, Glory of India Award (London), Best Humanitarian Award, Kerala State Business Excellence Award, Global Keraleeyan Award, Mahatma Puraskar and Indo‑British Business Excellence Award. He is also the patron of the Federation of Indian Blood Donors Organization and has undertaken charitable initiatives such as the ‘YaachakaYatra’ to raise ₹34 crore for a death‑sentence cancellation case.