Bombay Shirt Company partners with JioStar as Official Styling Partner for India's summer 2026 national cricket broadcast, styling Hindi and English anchors.
CEO Sairam Krishnamurthy says the collaboration blends cricket, culture and fashion to create authentic, effortless on‑air looks using lightweight summer fabrics.
JioStar Content Head Siddharth Sharma highlights styling’s role in enhancing viewer engagement by adding sharpness, credibility and personality to the broadcast.
The partnership expands BSC’s cultural footprint, positioning the brand within India’s premier entertainment ecosystem while reinforcing its modern menswear identity.