Borosil Launches ‘Everyday Kitchen by Borosil’ Store‑in‑Store at Go Fresh, Mumbai
Borosil Ltd, India’s leading consumer products brand and sole manufacturer of borosilicate glass, inaugurated its dedicated “Everyday Kitchen by Borosil” store‑in‑store within the Go Fresh outlet at Andheri Lokhandwala, Mumbai. The launch event was led by celebrity chef Harpal Singh Sokhi and attended by Borosil’s senior leadership, including VP‑Marketing Barnali Shankar.
The partnership with Go Fresh creates a dedicated zone that displays Borosil’s comprehensive kitchen and home solutions under one roof, allowing shoppers to explore, compare, and experience products such as cookware, appliances, storage solutions, drinkware, lunchboxes, dinnerware and other kitchen essentials. Chef Sokhi highlighted that Borosil stands for quality, innovation and trust, resonating with millions of Indian households, while Barnali Shankar described the launch as a milestone in Borosil’s retail journey and signaled intent to roll out similar concepts at additional locations.
Borosil, with a legacy of over six decades, serves the market through trade, e‑commerce, B2B and a growing direct‑to‑customer (D2C) model. Its portfolio includes ISI‑certified pressure cookers, insulated lunch boxes, BPA‑free glass containers, the Borosilicate Colors range, OG 2X Tuff Glassware, and the Larah by Borosil brand, which is manufactured in Jaipur and available across 24,000 retail stores and leading e‑commerce platforms. The new store‑in‑store format is positioned to strengthen product discovery, enhance consumer access, and expand Borosil’s omnichannel footprint.
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