BRAHMA AI, Hakuhodo Launch ATMAN Rollout

Partnership Overview

On June 29, 2026, BRAHMA AI and Hakuhodo Technologies announced a strategic partnership formalised through a Memorandum of Understanding (MOU) to develop, commercialise and deploy high‑fidelity AI‑driven digital humans, branded as ATMANs, for enterprise clients across Japan and the broader Asia‑Pacific region.

Prior Collaboration

The alliance builds on a previous joint effort that recreated the late Japanese singer Hibari Misora as a digital likeness using BRAHMA AI’s proprietary AI models and ATMAN technology. The digital performer appeared in the BS Nippon TV special “Hibari Misora brought back in the Reiwa Era”, broadcast on 7–8 January 2026, demonstrating both creative and commercial potential of high‑fidelity digital humans.

Strategic Focus Areas

The partnership will concentrate on:

• Developing and deploying advanced AI‑powered digital‑human technologies, including interactive models.
• Delivering AI products and services customised for the Japanese market.
• Commercialising lifelike ATMAN digital humans for enterprise clients.
• Creating new storytelling formats, branded content and immersive customer experiences.
• Integrating ATMANs into campaigns and platforms led by the Hakuhodo DY Group.
• Expanding applications across industries and intellectual‑property owners throughout Japan and APAC.

Objectives

Key objectives are to accelerate enterprise adoption of digital‑human technology, establish a new category of AI‑driven communication, provide culturally adaptive high‑fidelity ATMANs tailored to regional markets, and unlock scalable commercial opportunities in media, entertainment, retail and communications.

Roles and Contributions

• BRAHMA AI will supply the core AI technology and ATMAN systems, lead innovation in high‑fidelity digital‑human development, and support enterprise deployment and scaling.
• Hakuhodo Technologies will lead client integration, creative direction and market deployment, provide access to its enterprise client base across Japan and APAC, and contribute creative strategy, production capabilities and localisation expertise.

Future Outlook

The parties intend to broaden joint initiatives throughout Japan and the wider APAC region, focusing on new visual formats, deeper integration of ATMANs into enterprise workflows, co‑development and co‑commercialisation opportunities, and scalable, content‑driven business models that leverage digital humans.

Executive Commentary

Prabhu Narasimhan, CEO of BRAHMA AI, stated that digital humans represent a fundamental shift in brand‑audience connection and that the partnership enables culturally nuanced, high‑fidelity ATMAN delivery at enterprise scale across APAC. Jo Plaete, CTO of BRAHMA AI, highlighted the creation of a new communication category through the blend of Hakuhodo’s creative heritage and BRAHMA AI’s technology. Ken Matsuzaki, Creative Technologist at Hakuhodo Technologies, praised BRAHMA AI’s digital‑human technology and expressed confidence in delivering greater client value across Japan and APAC.

Company Backgrounds

• BRAHMA AI operates an enterprise AI content platform that allows organisations to create, manage and distribute AI‑driven media via BRAHMA AI Studio and BRAHMA AI Core, underpinned by its Mind² foundation. Its technology has earned eight Academy Awards for Best Visual Effects for films such as Interstellar, Tenet and Dune Parts One and Two, and the company aims to bring Hollywood‑grade AI content to enterprise customers.
• Hakuhodo Technologies Inc. is a technology‑strategy firm established in April 2022 to consolidate the development structure of the Hakuhodo DY Group. It plans and develops technology strategies across full‑funnel marketing, consumer‑interface markets, media and creative domains, and supports the group’s market leadership in Japan and APAC.