Brand Imprint Marks Nine Years of Growth and Full‑Stack Capability
Founded in 2017 in Guwahati, Assam, Brand Imprint has expanded to a team of over 40 professionals and has delivered services to more than 1,000 brands across India. The agency has earned three national awards for its work and positions itself as a modern digital agency that combines creative, technology and performance marketing under one roof.
The firm’s service portfolio includes brand identity, packaging, campaign design, video production, social media marketing, SEO, answer‑engine optimisation (AEO) and geo‑targeted performance marketing on Google and Meta, as well as website design, mobile‑app development and bespoke enterprise software. Its client base spans real‑estate, construction materials, automobiles, education, hospitality, manufacturing, retail and food‑and‑beverage sectors. Notable projects have been executed for Hard Rock Cafe, Playboy Beer Garden, EBCO, ACKO Insurance and NorthEast United FC.
Co‑founder Prachi Agrawal emphasizes that creative must be built to work for the end‑customer rather than merely to impress the client, stating that many campaigns fail because they are designed for the wrong audience. The agency tests multiple creative versions, quickly discarding weaker ones and explaining the rationale to clients in plain language. Technical issues such as broken forms on mid‑range Android devices, slow‑loading landing pages, and stale tracking setups are identified and rectified in‑house, eliminating the need to raise tickets with external vendors.
Reporting is kept deliberately simple; monthly reports are written so that a client can understand them without a translator, and any under‑performance is openly disclosed. The agency argues that a single, generic playbook across diverse industries—such as a two‑crore‑rupee apartment builder, a cement dealer seeking trade enquiries, or a car showroom during the festive season—leads to sub‑optimal spend.
Brand Imprint highlights its regional advantage, noting that operating from Guwahati once limited agencies to local work. The founders assert that the discipline of making a rupee stretch further in a non‑metro market translates into cost‑effective outcomes for clients nationwide. Roughly nine in ten team members are in their twenties, hired locally and trained in‑house, countering the historic out‑migration of talent from the Northeast.
Experience in the eight Northeastern states has given the agency nuanced insights into media consumption patterns, language dialects, festive calendars and community‑based trust, which are not captured in national research reports. This localized knowledge, accumulated over nine years, informs media planning and spend allocation.
AI is employed in two distinct areas. Externally, the agency has added answer‑engine and generative‑engine optimisation to its search practice to ensure client visibility in AI‑driven recommendation queries. Internally, AI tools compress data‑analysis cycles, turning what once took a full day into a fraction of the time, and accelerate creative variation production from a week to a day, enabling broader testing. Co‑founder Vishal More notes that AI has removed drudgery but has not replaced staff or altered the core service offering.
Overall, Brand Imprint positions itself as a full‑stack digital agency that bridges the gap between regional understanding and national‑level execution, allowing brands to benefit from both localized insight and sophisticated digital capabilities.
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