Campaign Details
Bright Outdoor Media Limited, in collaboration with District, has executed an out-of-home (OOH) advertising campaign featuring a 30 ft × 30 ft recreation of comedian Samay Raina's iconic red-and-black checked shirt. The installation is mounted on a 40 ft × 40 ft hoarding located on the Western Express Highway, Mumbai.
The campaign was designed to promote Samay Raina's upcoming live show and 2027 India Tour using minimalist communication. The concept centers around the recognizability of Samay Raina's signature shirt among his fan base, using scale and simplicity rather than photographs or text.
Creative Execution
The oversized shirt features carefully recreated checks, folds, and wrinkles to appear like a giant garment suspended above the city. The installation has become a talking point among commuters and pedestrians.
Management Commentary
Dr. Yogesh Lakhani, Chairman & Managing Director (DIN: 00845616), stated: "We are delighted to collaborate with District on this campaign. The brief was to do something out of the box, where the visual itself would do the talking. We realised that Samay's signature shirt is instantly recognisable among his fans, so we decided why not let the shirt do the magic. We showed that a simple idea, executed at scale, can create real impact."
He further added that such projects strengthen Bright's positioning as an innovative OOH player, showcase creative and execution capabilities, and help build stronger relationships with brands and agencies seeking differentiated outdoor solutions. The company intends to keep exploring new formats and ideas to make outdoor media more engaging and measurable.
Company Background
Bright Outdoor Media Limited, founded in 1980 and headquartered in Andheri, Mumbai, is a leading OOH advertising company with 45 years of expertise. The company operates a network of more than 490 hoardings across strategic geographies, including ownership of 50+ of Mumbai's 120+ digital LED billboards (Big Size). The company also trades hoardings acquired from government, semi-government, and private entities.
Notable achievements include being the first in the world to install solar panels on hoardings (supplying electricity to Indian Railways through a JV partner) and being the first outdoor media company in India listed on the stock exchange (BSE SME platform debut on March 24, 2023).
Financial Performance (Disclosed Figures)
H2 FY26 Results:
- Total Revenue: ₹92.12 Cr
- EBITDA: ₹20.25 Cr
- Net Profit: ₹13.97 Cr
- EPS: ₹12.98
FY26 Full Year Results:
- Total Revenue: ₹155.43 Cr
- EBITDA: ₹35.23 Cr
- Net Profit: ₹24.05 Cr
- EPS: ₹12.26
Disclaimer
The document contains forward-looking statements subject to risks and uncertainties including government actions, local/political/economic developments, and technological risks. The company undertakes no obligation to update these statements.