Business Expansion Update

Bright Outdoor Media Limited has commissioned a new premium advertising hoarding at the Mira-Bhayandar corridor in the Mumbai Metropolitan Region.

The newly commissioned hoarding measures 30 ft. × 30 ft. on both front and back faces, creating a total of 1,800 sq. ft. of high-impact advertising inventory.

This launch follows the successful unveiling of two landmark hoardings at the same location near Dara's Dhaba, Highway one month prior. Those assets each measured 40 ft. × 30 ft., contributing 4,800 sq. ft. of premium branding space.

With this addition, advertisers now have access to 6,600 sq. ft. of prime outdoor advertising space across this location. Brands can opt for a set of three back-to-back hoardings for continuous brand presence.

Strategic Location Details

The hoarding is positioned on the key arterial route connecting Mumbai with major commercial and residential markets including Ahmedabad, Surat, Vadodara, Virar, Vasai, Thane, and the Ghodbunder Road corridor. The location benefits from continuous traffic flow and exposure to lakhs of commuters daily.

The Mira-Bhayandar corridor cluster has emerged as a sought-after outdoor advertising destination for brands across real estate, automotive, FMCG, retail, entertainment, finance, and luxury sectors.

Management Commentary

Dr. Yogesh Lakhani, Chairman and Managing Director (DIN: 00845616), commented: "With the addition of our third premium hoarding at the Mira-Bhayandar corridor, we are not merely adding inventory; we are creating a powerful branding destination for advertisers looking to dominate one of the busiest transit corridors in the Mumbai Metropolitan Region."

He further stated: "What makes this offering truly unique is that brands now have the flexibility to book all three hoardings together as a strategic set, delivering an unmatched road-blocking impact across 6,600 sq. ft. of premium advertising space."

Company Background

Founded in 1980 and headquartered in Andheri, Mumbai, Bright Outdoor Media Limited has 45 years of expertise in Out-Of-Home (OOH) advertising. The company operates an extensive network of more than 1300 OOH/DOOH Displays across strategic geographies, including ownership of 50+ of Mumbai's 120+ digital LED billboards (Big Size).

The company is the first outdoor media company in India to be listed on the stock exchange, debuting on the BSE SME platform on March 24, 2023.

Financial Performance

H2 FY26 Results:

  • Total Revenue: ₹92.12 Cr
  • EBITDA: ₹20.25 Cr
  • Net Profit: ₹13.97 Cr
  • EPS: ₹12.98

FY26 Full Year Results:

  • Total Revenue: ₹155.43 Cr
  • EBITDA: ₹35.23 Cr
  • Net Profit: ₹24.05 Cr
  • EPS: ₹12.26