Expansion Details - October 2026

Bright Outdoor Media Limited announced a significant expansion of its advertising network in October 2026 with the following additions:

  • 22 new sites added through joint venture partnerships
  • 104 advertising displays added to the network
  • 53,898 square feet of additional advertising space
  • All new locations are in the Mumbai Metropolitan Region (MMR)
  • Sites described as "strategic, high-visibility locations"

Strategic Focus and Capabilities

The expansion strengthens the company's presence across one of India's key advertising markets and broadens outdoor advertising opportunities for brands, advertising agencies, and corporate clients. The company is specifically focusing on:

  • Strengthening digital LED and digital out-of-home (DOOH) advertising capabilities
  • Combining location advantages with digital media potential
  • Developing advertising infrastructure in line with changing brand needs
  • Providing greater flexibility for advertisers to present messages and adapt campaigns

Company Background and Financial Context

Established: 1980 (45 years of industry expertise)

Headquarters: Andheri, Mumbai

Network Size: More than 1,350 hoardings across strategic geographies

Digital Assets: Ownership of 50+ of Mumbai's 120+ digital LED billboards (Big Size)

Business Model: Trades hoardings acquired from government, semi-government, and private entities

Recent Financial Performance:

  • H1 FY27: Total Revenue of ₹71.85 Cr, EBITDA of ₹15.96 Cr, Net Profit of ₹11.03 Cr
  • FY26: Total Revenue of ₹155.43 Cr, EBITDA of ₹35.23 Cr, Net Profit of ₹24.05 Cr, EPS of ₹12.26

Management Commentary

Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, commented: "October 2026 marks an important milestone in Bright Outdoor Media Limited's growth journey. The addition of 22 new sites, 104 advertising displays and 53,898 square feet of advertising space across strategic locations in Mumbai MMR reflects our continued commitment to expanding our network and creating greater value for our clients and advertising partners."

He further stated: "We are focused on strengthening our presence in important advertising markets while expanding the opportunities available through outdoor media. We also see growing potential in digital LED and DOOH advertising, which allows brands to communicate their messages in more flexible and engaging ways."

Additional Company Information

Unique Distinctions:

  • First outdoor media company in India listed on stock exchange (BSE SME debut: March 24, 2023)
  • First in the world to install solar panels on hoardings, supplying electricity to Indian Railways (with JV partner)
  • Operates real estate operations for diversified revenue streams