Brightcom Group Limited disclosed that its partially owned subsidiary OnoMagic (held through 100% owned direct subsidiary OMS) has acquired the remaining ownership interest in The Perspective, taking its ownership in the digital publishing platform to 100%.
The acquisition represents a strategic step in OnoMagic's development of differentiated digital media properties and provides The Perspective with a stronger foundation for its next phase of growth.
The Perspective is described as a digital publishing platform built around encouraging audiences to explore viewpoints beyond their own, combining journalism, design, and behavioral psychology to create content and experiences across current affairs, politics, sports, entertainment, and other areas of public interest.
The platform has received international recognition including:
- 2017 EPPY Award for Best Innovation Project
- 2018 Webby Award nomination in News and Politics
- 2022 Independent Press Award in Current Affairs
Shirley Lowenstein, CEO of OnoMagic, commented that full ownership will enable investment in the platform, audience growth, and exploration of new ways to connect quality content with technology and digital advertising.
The acquisition provides OnoMagic greater flexibility to develop The Perspective's content, technology, and audience proposition while preserving its distinctive editorial character. The transaction also creates opportunities to leverage Brightcom Group's broader capabilities in digital advertising, technology, audience engagement, and data-driven monetization.
This acquisition aligns with Brightcom Group's overall strategy of building digital businesses at the intersection of content, technology, and digital advertising, creating opportunities for sustainable growth across its portfolio.
The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.