Brooke Bond Taj Mahal Tea Announces A.R. Rahman as Brand Ambassador
On Monday, 2 November 2026, Brooke Bond Taj Mahal Tea – a premium tea brand owned by Hindustan Unilever Limited (HUL) – disclosed that Oscar‑ and Grammy‑winning composer A.R. Rahman has been appointed as its new brand ambassador. The announcement coincides with the launch of the brand’s new platform, Awaken Your Masterpiece, and an accompanying campaign film that features Rahman.
The campaign film, available on YouTube (https://www.youtube.com/watch?v=th5Resz80ok), portrays a creative block resolved by a purposeful pause over a cup of Taj Mahal tea, leading to an uplifting melody and the celebratory exclamation “Wah Taj!”. The film is directed by Prakash Varma of Nirvana Films and is the product of a creative team led by Fritz Gonsalves and Jayesh Raut, with overall creative direction from Harshad Rajadhyaksha and Kainaz Karmakar, Group Chief Creative Officers at Ogilvy India. The video is now live across the brand’s digital and marketing platforms.
Ishtpreet Singh, Vice‑President of Beverages at HUL, emphasized the brand’s six‑decade legacy, noting that Taj Mahal Tea has been celebrated as “Hazaaron Mein Ek” (one in a thousand) and that its iconic phrase “Wah Taj!” is embedded in India’s cultural memory. Singh stated that the partnership with Rahman aligns with the brand’s tradition of honoring mastery, comparing Rahman’s musical genius to the meticulous selection of tea leaves that define the brand’s distinct taste.
The press release underscores that music and Taj Mahal tea have historically been intertwined, referencing earlier collaborations such as the iconic partnership with Ustad Zakir Hussain. The new ambassador relationship is presented as a continuation of this heritage, positioning tea as a catalyst for creative rejuvenation.
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