Overview
Budweiser 0.0, the Official Sponsor of the FIFA World Cup™, commemorated 40 years of partnership with FIFA in 2026, launching a series of immersive fan‑first experiences across India under the global platform “Let It Pour”.
Launch Event
On 11 June 2026, the opening day of the tournament, Budweiser 0.0 unveiled an interactive Messi mural in Mumbai. The mural was designed to react to fans’ voices, turning collective cheering into a live visual display. Football legend Bhaichung Bhutia together with Bollywood actors Ahan Shetty and Ibrahim Ali Khan attended the launch, joining fans in the celebration.
Executive Commentary
Vineet Sharma, Vice President – Marketing, AB InBev India, stated that the FIFA World Cup represents more than a marketing moment for the brand, emphasizing the focus on authentic, collective celebration and the brand’s role in connecting Indian football fans.
Nationwide Activation
Following the Mumbai launch, Budweiser 0.0 will roll out match screenings and immersive experiences in key Indian markets, creating vibrant spaces for fans to watch games together. The campaign aims to reinforce Budweiser 0.0’s position as India’s leading premium non‑alcoholic beer and to deepen its cultural relevance.
About Budweiser
Budweiser is described as a medium‑bodied, crisp American‑style lager and the leading premium beer brand in India, brewed with barley malt and premium hops, employing a 30‑day brewing process and Beechwood aging. Budweiser 0.0 offers a non‑alcoholic alternative that aligns with modern lifestyle choices while retaining the brand’s heritage. India is noted as the fourth largest market for Budweiser globally.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.