Regulatory Disclosure Details
Restaurant Brands Asia Limited (Scrip Code: 543248, Symbol: RBA) submitted a press release to BSE Limited and National Stock Exchange of India Limited on November 4, 2026, pursuant to Regulation 30 read with Schedule III of the SEBI Listing Regulations. The disclosure was signed by Shweta Mayekar, Company Secretary and Compliance Officer (Membership No.: A23786).
Partnership Details
Burger King India is the Official Restaurant Partner for 'Avengers: Doomsday' in India. The film is scheduled for theatrical release on December 17, 2026.
Product Launch Details
The Avengers: Doomsday Collection was launched nationwide across all Burger King restaurants starting November 3, 2026. The menu features burgers starting at ₹199 and includes:
Whoppers:
- Doomsday Whopper Extra Crunch Veg
- Doomsday Whopper Flame-Grilled Chicken
Premium Burgers:
- Loki Molten Cheese Burger
- Cyclops Soft Paneer Burger
- Magneto Crunchy Chicken Burger
Sides:
- Shuri Vibranium Fries
- Falcon Fearless Chicken Wings
- Magneto Boneless Chicken
- Thor Thunder Nuggets
Beverage:
- Fantastic Fizz
The signature Doomsday Whopper features black glazed buns made with plant-derived natural food color, with no synthetic colors or artificial flavors. The burger is described as having a "bold, spicy garlic flavor" and is part of Burger King's dunking platform with bold sauces.
Packaging and Merchandise
The collection includes special-edition packaging with Avengers: Doomsday-themed burger boxes and Doctor Doom-inspired crowns. Select meals offer Marvel-themed merchandise, beginning with a limited-edition tumbler available through pre-booking on the Burger King App. Additional merchandise will be launched in phases.
Marketing Campaign
The launch is supported by a comprehensive 360° campaign including:
- Digital promotions
- In-restaurant activations
- OOH advertising
- Influencer partnerships
- Multi-pronged influencer strategy targeting food enthusiasts and Marvel fans
Availability
The Avengers: Doomsday Collection is available for:
- Dine-in
- Takeaway
- Home delivery
through the BK App and leading food delivery platforms across all Burger King restaurants in India.
Management Commentary
Kapil Grover, Chief Marketing Officer of Burger King India, stated: "The iconic Marvel Avengers franchise has brought generations of fans together through its unforgettable characters and stories. With the film release just around the corner, we saw an opportunity to bring one of the world's biggest fandom universes and the Cult of Whopper through a special experience and offer our guests a chance to experience the excitement beyond the big screen."
Company Background
Restaurant Brands Asia Limited (formerly Burger King India Limited) is the national master franchisee of the Burger King® brand in India with exclusive rights to develop, establish, operate and franchise Burger King® branded restaurants across India. The company's subsidiaries are also exclusive national master franchisees of Burger King® and Popeyes® brands in Indonesia.
Financial Impact
Financial impact not quantified in the disclosure.