On October 13, 2026, Bvlgari announced the launch of “Passing the Light,” a Diwali‑themed artistic installation that will be displayed in New Delhi, Mumbai, Jaipur, Hyderabad and Kolkata. The centerpiece of the project is a monumental sculpture composed of 4,500 hand‑sculpted terracotta elements, each inspired by traditional diyas and arranged in the geometric pattern of Bvlgari’s Serpenti motif. The installation is the result of a collaboration with Indian contemporary artist Doyel Joshi and is executed by artisans from the kumhar community and local craftswomen organized through a dedicated social‑enterprise model, emphasizing co‑authorship and the transmission of generational craft knowledge.
Artist Doyel Joshi explained that terracotta, while humble, is universal and that the diya transcends socio‑economic boundaries, describing the work as a conversation between clay‑based Indian traditions and Bvlgari’s gold‑based heritage. Bvlgari’s CEO Laura Burdese underscored India’s profound place in the Maison’s story, noting that Diwali’s celebration of light aligns with the brand’s values of hope, togetherness and the preservation of tradition. She highlighted that each terracotta piece is uniquely hand‑shaped, reflecting Bvlgari’s philosophy that true luxury combines beauty with meaning and the stewardship of inherited knowledge.
The initiative is supported by a digital campaign anchored by a hero film that traces the creation journey from earth to kiln to finished form, showcasing the artisans’ hands and the shared gestures that unite Indian and Roman craftsmanship. The film, presented without narration, serves as a meditation on making and reinforces the cultural dialogue Bvlgari seeks to deepen with Indian audiences.
Bvlgari, founded in Rome in 1884 and now part of the LVMH Group, operates globally across fine jewellery, watches, accessories and perfumes, with an extensive network of boutiques and hotels. The brand’s 2024 establishment of Fondazione Bvlgari reflects its commitment to social and environmental responsibility. This Diwali collaboration extends that commitment by celebrating heritage, supporting local artisans and reinforcing Bvlgari’s long‑standing engagement with India.