Campus Activewear Limited (NSE: CAMPUS, BSE: 543523), one of India’s largest sports and athleisure footwear brands, unveiled its latest integrated marketing initiative titled “Move Your Way” on 28 October 2026. The campaign, starring Bollywood actor Vicky Kaushal, will be broadcast across television, over‑the‑top (OTT) services and digital platforms, and will be supplemented by creator‑led content on social media.
The promotional film, set in a typical corporate boardroom, follows Kaushal’s character Rohit, an employee who turns a mandatory Sunday meeting into a blend of pottery, fitness and an impromptu party, provoking his boss’s frustration and culminating in the tagline “One bold move can move the world your way.” The narrative uses humor to spotlight the tension between professional obligations and personal priorities, reflecting a generational shift toward redefining ambition, work‑life boundaries and self‑expression.
Chief Marketing Officer Gaurav Sharma explained that the campaign embodies the brand’s philosophy of self‑expression, stating, “‘Move Your Way’ has always been about self‑expression. With this film, we’re taking it somewhere braver: the right to draw your own lines. Young India is redefining ambition on its own terms, and Campus wants to stand right beside them.” Actor Vicky Kaushal added that he enjoyed portraying Rohit because the role “brings humour to situations many people will recognise from their own workplaces” and captures the spirit of the brand in a light‑hearted manner.
Alongside the film, Campus introduced a refreshed visual identity featuring dynamic lines and outward‑facing arrows that symbolize movement, individuality, freedom and self‑direction. The company is also inviting creators to join the conversation by sharing their own perspectives on work, ambition and personal boundaries using the hashtag #MoveYourWay, thereby extending the campaign’s reach through user‑generated content.
Campus Activewear, founded in 2005, commands an estimated 17 % share of the Indian branded sports and athleisure footwear market. It operates an integrated supply chain and a robust omnichannel distribution network that includes over 30,000 retailers across 800 districts, more than 300 exclusive brand outlets, and a growing e‑commerce presence on leading marketplaces and its own website. For further information, the company directs readers to its website campusshoes.com.