Campus Activewear Limited (NSE: CAMPUS, BSE: 543523), one of India’s largest sports and athleisure footwear brands, launched its integrated “Move Your Way” campaign featuring Bollywood actor Vicky Kaushal. The film, set in a corporate boardroom, portrays Kaushal as Rohit, an employee who humorously blends Sunday work calls with personal activities such as pottery, fitness and an impromptu party, prompting his boss to question generational boundaries. The narrative culminates with Rohit and his friends walking out wearing Campus footwear, reinforcing the tagline “One bold move can move the world your way.” The campaign will be broadcast across television, OTT and digital platforms and will be supplemented by creator‑led content encouraging audiences to share their own interpretations of work‑life balance using the hashtag #MoveYourWay. Chief Marketing Officer Gaurav Sharma explained that the film underscores “the right to draw your own lines” and aligns with Campus’s newly unveiled visual identity, which features dynamic lines and outward‑facing arrows symbolising movement, individuality and freedom. The press release also provides corporate background: Campus was introduced in 2005, commands an estimated 17 % share of the Indian branded sports and athleisure footwear market, operates an integrated supply chain, and reaches consumers through more than 30,000 retail outlets across 800 districts, over 300 exclusive brand stores and a growing e‑commerce presence on major marketplaces and its own website. For further information, the company directs readers to its website campusshoes.com.