Key Appointment Details

Capillary Technologies announced the appointment of Bill Swift as President, Americas, effective October 29, 2026. Swift will lead the company's business across the Americas region, including sales, client success, and delivery functions. He will be responsible for driving growth with enterprise brands across retail, hospitality, travel, airlines, and other major verticals, while also helping shape Capillary's loyalty strategy for clients across the region.

Professional Background

Bill Swift brings nearly 30 years of experience in helping brands build customer relationships and deliver measurable business results. He joined Brierley+Partners in 2001 to spearhead its loyalty platform and worked closely with founder Hal Brierley. Swift was named CEO of Brierley in 2022 and served as Chief Integration Officer following Brierley's acquisition by Capillary in April 2023, where he led integration efforts and played a central role in building Capillary's current structure.

Strategic Rationale

The appointment deepens Capillary's commitment across the Americas as brands increasingly view loyalty not just as a program but as a catalyst for growth built on data-driven customer relationships. The company believes Swift's experience in helping enterprise brands use loyalty to drive revenue, retention, and growth, combined with his understanding of organizational integration, makes him the right leader for this role.

Management Commentary

Bill Swift stated: "The most successful brands no longer see loyalty as a program. They see it as a catalyst for growth. That happens when marketing and technology leaders work as one, with technology as the enabler that delivers powerful customer experiences and real business results."

Hal Brierley, Founder of Brierley+Partners, commented: "Bill's leadership was an essential part of Brierley+Partners' success, creating the platform that allowed us to drive some of the nation's most successful loyalty programs."

Anant Choubey, co-founder & COO of Capillary Technologies, added: "Bill has spent more than two decades shaping how leading brands think about and run loyalty at scale, and since joining us he has been instrumental in building Capillary into what it is today."

Company Overview

Capillary Technologies, founded in 2012, provides AI-powered loyalty and customer engagement solutions. The company supports 100+ loyalty programs across more than 46 countries and serves over 1.9 billion consumers. Their platform combines loyalty, data, and engagement to deliver personalized experiences that deepen customer connections and grow customer lifetime value.

Financial Impact

Financial impact not quantified in the disclosure.

Additional Information

The complete press release is available on the company's website at https://www.capillarytech.com/investors/shareholder-information/press-release/