Product Launch Initiative
Capri Global Capital Limited, operating under the consumer brand name 'Capri Loans', has launched a pan-India promotional initiative called 'Vyapar Mahotsav' specifically for gold loans. The campaign is scheduled to run for four days from September 16 to September 19, 2026.
Product Features and Pricing
Under the Vyapar Mahotsav initiative, the company is offering:
- Gold loans at interest rates starting from 11% per annum
- Zero processing fees for all gold loans during the promotional period
- Maximum eligible loan value against gold jewelry
- All offers are subject to applicable terms and conditions
Target Market and Distribution
The initiative is being conducted across India, representing a nationwide promotional effort. The campaign targets customers seeking gold loan products through the company's established gold loan business segment.
Strategic Implications
The launch represents a tactical marketing initiative to drive customer acquisition and volume growth in the company's gold loan portfolio. The competitive pricing (11% p.a. starting rate) and fee waiver (zero processing fees) are designed to attract customers during the promotional period.
Corporate Representation
The announcement was signed by Yashesh Bhatt, Company Secretary & Compliance Officer (Membership No.: A20491) on behalf of Capri Global Capital Limited.