Strategic Brand Initiative
Capri Global Capital Ltd. (CGCL), operating under the brand name 'Capri Loans', has announced the appointment of acclaimed actor and entrepreneur Ms. Nayanthara as its Brand Ambassador. This strategic move is specifically designed to strengthen the company's expansion into South India.
Dual Ambassador Strategy
Ms. Nayanthara joins acclaimed actor Mr. Pankaj Tripathi, who continues his existing association with the brand. This dual ambassador partnership aims to build a strong and relatable connect with audiences across the country and create deeper resonance with diverse customer segments across India.
Management Commentary
Mr. Rajesh Sharma, Managing Director of Capri Global Capital Limited, commented: "At Capri Loans, we've always believed that every financial journey begins with trust. As we grow across the country, our focus isn't just on expanding our presence, it's about building meaningful relationships with people and becoming a trusted partner in their aspirations. Nayanthara embodies values that resonate deeply with us - integrity, resilience, authenticity and an unwavering commitment to excellence."
Ms. Nayanthara stated: "I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans' approach towards its customers."
Strategic Market Focus
South India is identified as one of the country's most dynamic economic regions, characterized by a thriving MSME ecosystem, entrepreneurial spirit and rising demand for formal financial services. The partnership aims to build stronger emotional connections with customers, enhance brand recall and reinforce the company's promise of being a trusted financial partner in this key market.
Company Business Overview
Capri Global Capital Limited is a well-diversified retail focused Non-Banking Financial Company with AUM of over ₹36,600 crores as of March 31, 2026. The company serves a customer base of over 6.9 lakh customers through more than 13,700+ employees and 1,400+ branches across India.
Business Segments
The company offers secured and collateralized loans across four primary lending segments:
- MSME Loans
- Gold Loans
- Construction Finance
- Housing Loans (through its 100% subsidiary, Capri Global Housing Finance Limited)
Fee-Based Businesses
Additionally, the company has fee-based businesses including:
- Distribution of car loan products
- Composite license for distribution of Life, General and Health insurance policies
Media Contacts
The announcement includes media contact information: Bornali Ghosh (+919899563504) and Jigna Vora (+919820387751).
The press release was received by the company on July 21, 2026 at 05:03 P.M. and is available on the company's website at www.capriloans.in.