Announcement

On July 3, 2026, Business Wire India released a press announcement that Caramelo Studio, a newly formed MarTech company operating in both India and the United States, has officially launched. The release notes that the firm will maintain offices in Bangalore and Nellore, India, while establishing a U.S. presence from day one.

Business Model and Services

Caramelo Studio is positioned as a system‑based marketing partner rather than a traditional agency, production house, or SaaS platform. It addresses what it describes as a “marketing process problem” by consolidating strategy, studio production, content creation, search optimisation, social media, growth, and influencer marketing into a single integrated team. The company’s model asserts that a structured marketing process yields consistent output, which in turn makes growth measurable. Its services are organised around four integrated practices—Growth, Influence, Strategy, and Studio—delivered end‑to‑end for brands ready to scale.

Facilities

The firm’s Indian operations include a fully equipped production studio featuring professional cinema cameras, studio lighting, audio infrastructure, and dedicated setups for podcasts, interviews, product shoots, and brand films. This infrastructure is intended to enable businesses to produce high‑quality, consistent content without the need to coordinate multiple external vendors.

Target Clients

Caramelo Studio targets “growing businesses” that have tangible products and customers but lack a cohesive marketing infrastructure. The stated client categories include manufacturers, exporters, direct‑to‑consumer (D2C) brands, food and hospitality businesses, creator‑led ventures, and founder‑led companies expanding beyond their initial markets.

Founding Team and Investor

The company was founded by three individuals with complementary expertise:

  • Charan Babu N, CEO & Co‑Founder, responsible for overall strategy and systems.
  • Madhuri Nyshadam, Co‑Founder & Creative Director, overseeing creativity and craft.
  • Trisha Komitla, Co‑Founder & Head of US & Growth, leading strategy, market intelligence, and partnership development from the United States.

Each founder brings a distinct discipline—strategy and systems, creativity and craft, and data‑driven market partnerships—forming the operating principle of the firm. The founding team is supported by Renil Komitla, an investor and mentor whose background in building and scaling technology and design businesses provides additional operational depth.

Bi‑Coastal Operating Model

Caramelo Studio adopts a bi‑coastal model from launch. Trisha Komitla manages U.S. strategy, data, and partnership development, while the India team based in Bangalore and Nellore handles production, content creation, and execution. This structure enables simultaneous service to U.S. brands seeking an integrated marketing partner with deep execution capability and Indian brands desiring marketing standards that are internationally scalable.

Timeline and Upcoming Activities

The Bangalore studio is scheduled to commence operations in August 2026. The company’s website will go live in July 2026, preceding a series of community events aimed at brand owners and creators. These events are intended to introduce the integrated marketing approach and generate pipeline opportunities.

Founder Statements

  • Charan Babu N emphasized the goal of providing growing businesses with the marketing team they would hire if they could, combining strategy, studio, social, and influence under one roof.
  • Madhuri Nyshadam highlighted that creativity stems from a systematic process that ensures repeatability, timeliness, and quality.
  • Trisha Komitla noted that operating directly within the U.S. market allows the firm to build strategy and data pipelines in real time, avoiding reliance on static plan decks.
  • Renil Komitla expressed confidence in the founders’ operator mindset, describing it as rare in the industry and essential for growth‑stage businesses.