Analyst Initiation and Rating

Morgan Stanley has initiated coverage of French retailer Carrefour, assigning an Overweight rating and a price target of €20.10 per share. The target represents roughly a 22% upside from the previous Friday’s closing price of €16.44.

Analyst Izabel Dobreva of Morgan Stanley notes that Carrefour has meaningfully de‑risked over the past year, executing a faster‑than‑expected restructuring that includes a commercial reset in France, a streamlined European footprint, and greater free‑cash‑flow visibility. The bank forecasts an 11% compound annual growth rate in earnings per share through 2028 and a free‑cash‑flow yield of about 14%. At current levels the stock trades at approximately 7.5 times projected 2028 earnings, implying a roughly 40% discount to peer valuations, and the free‑cash‑flow yield is almost twice the projected 2028 P/E multiple.

In France, Carrefour’s volume market‑share has improved by about 20 basis points year‑on‑year, supported by a renewed pricing offensive and a strategic pivot toward fresh food. The retailer has cut prices on hundreds of items in successive waves, launched a new loyalty programme, and partnered with the Blachère Group to introduce specialist fruit and vegetable concessions across its hypermarket network. Morgan Stanley expects cumulative margin expansion of around 60 basis points in France over the next three years.

Across Europe, the analyst welcomed Carrefour’s decision to exit the loss‑making operations in Italy and Romania and to redeploy capital to Spain, its most profitable European market. Unconfirmed reports that Poland could be the next country for disposal were flagged as a potential additional catalyst.

In Brazil, the bank highlighted a refinancing programme that will replace roughly €1.5 billion of Brazilian‑real‑denominated borrowings, which were carrying an interest rate of about 13%, with euro‑denominated debt at approximately 3%. The swap is projected to generate an annual benefit of around €100 million to net income and free cash flow from 2026 onward.

Dobreva concluded that, given the current environment, idiosyncratic alpha opportunities are scarce, but the restructuring narrative offers an attractive investment case.