Casio India Co. Pvt. Ltd., the Indian subsidiary of Japan‑based Casio Computer Co. Ltd., announced the launch of its first G‑SHOCK exclusive store in Indore, Madhya Pradesh. The store is situated at Phoenix Pride of India, a premium retail and lifestyle destination, specifically at UG‑25A, Upper Ground Floor, MR10 Road, Indore, pin 452016. Operating from 10:00 AM to 9:00 PM seven days a week, the outlet offers consumers a dedicated environment to experience the G‑SHOCK brand.

The retail space showcases an extensive assortment of G‑SHOCK timepieces, featuring the latest limited‑edition models and iconic series such as the 5000, 5600, 6900, 110 and 2100 line‑ups. In addition to the core G‑SHOCK collections, the store also presents the motorsports‑inspired Edifice range, the neo‑retro Vintage series, and everyday styles from the broader Casio collection.

Speaking at the launch, Mr. Takuto Kimura, Managing Director of Casio India, stated that the Indore store reflects the company’s continued commitment to strengthening G‑SHOCK’s retail presence across India and bringing the brand closer to consumers in a vibrant and growing market. He highlighted the increasing appreciation for premium lifestyle brands in Indore and emphasized the aim to provide greater access to the latest G‑SHOCK collections within an engaging retail setting.

The announcement also referenced G‑SHOCK’s heritage, noting that the brand, conceived in 1981 by Mr. Kikuo Ibe’s vision of a shock‑resistant watch, is approaching its 40th anniversary in 2023 and has sold over 100 million watches across 100 nations. About Casio India, the company has been operating in the Indian market since 1996, offering a portfolio that includes timepieces, electronic musical instruments, desktop calculators and scientific calculators, and is guided by the corporate creed of “creativity and contribution.” For further information, visit www.casio.com/in.