Launch Overview
Casio India Co. Pvt. Ltd., the Indian subsidiary of Japan‑based Casio Computer Co. Ltd., announced the introduction of the G‑SHOCK 2500 Series analog collection in India. The launch was marked by an exclusive media event held in New Delhi, where attendees experienced the new timepieces and the design philosophy titled “Depth in Shadow.”
Product Features
The 2500 Series reinterprets the functional beauty of the original DW‑5000C, the first G‑SHOCK model, through a sophisticated analog format. The collection comprises two variants – the Resin‑cased GAC‑2500 and the metal‑clad GMC‑2500 – both retaining G‑SHOCK’s signature shock resistance and 20‑bar water resistance. Central to the series is the Multi‑Mission Date function, displayed via a three‑cell window at the 3 o’clock position, which shows the date, stopwatch elapsed time and setting information. Once set, the fully analog watch automatically adjusts for month‑end changes and leap years, eliminating manual date correction. The design incorporates the distinctive Two‑Eye Signature layout, with a small‑seconds display at 9 o’clock and a multifunction indicator at 3 o’clock, enhancing readability. Aesthetic refinements include softer, rounded contours, sculpted surfaces, dimensional dial architecture, and sharply defined indexes, creating a dynamic interplay of light and shadow.
Event Highlights
The New Delhi media showcase featured artistic installations by Chit1 Studios, Yogi Kumar, and Buzzinka, each offering a unique interpretation of the timepiece. An address was delivered by Mr. Takuto Kimura, Managing Director of Casio India, who emphasized the collection’s blend of durability, functionality and craftsmanship, describing the 2500 Series as an important milestone for G‑SHOCK in India. The watches are priced between INR 9,995 and INR 26,995.
Brand Heritage
G‑SHOCK originated in 1981 when Mr. Kikuo Ibe envisioned a shock‑resistant watch, leading to the development of over 200 prototypes before the launch of the DW‑5000C. Approaching its 40th anniversary in 2023, G‑SHOCK has sold more than 160 million watches across 130 nations, continuously evolving its resilience and style.
About Casio India
Established in 1996, Casio India Co. Pvt. Ltd. markets a range of consumer electronics including timepieces, electronic musical instruments, desktop calculators and scientific calculators. The company upholds the Casio legacy of “creativity and contribution,” aiming to deliver innovative products that positively impact society.