Press Release – Soft Serve Collection Launch

On 2 September 2026, Cava Athleisure announced the launch of Soft Serve, a co‑created athleisure collection with Indian actress Khushi Kapoor. The collection became available to consumers on 1 September 2026 across Cava’s retail channels in India.

The collaboration originated from a brief to design pieces that feel as good in motion as they do styled outside a workout. Khushi Kapoor was actively involved throughout the design process, influencing mood, aesthetic, silhouettes, colours, fits and detailing to ensure the garments reflected her personal wardrobe preferences. Multiple rounds of conversations, sampling and fittings were conducted, with Khushi emphasizing comfort, flattering silhouettes and understated detailing that convey an elevated yet effortless look.

Soft Serve embodies the concept that softness does not equate to weakness, juxtaposing softness with strength, femininity with drive, and comfort with performance. The collection draws inspiration from the Yin‑Yang philosophy, aiming to provide garments that transition seamlessly between various parts of the day without compromising fit, feel or function.

Quotes

  • Khushi Kapoor: “I’ve always wanted my wardrobe to feel effortless, but that doesn’t mean compromising on how a piece fits, feels or functions. With Soft Serve, I got to take all the things I naturally gravitate towards and build them into a collection that feels genuinely personal to me.”
  • Ria Mittal, Co‑Founder, Cava: “Khushi came into the process with a very clear understanding of what she wanted the collection to feel like, and that made the collaboration incredibly exciting. She was not looking to simply create something that looked good; she cared about how the pieces fit, moved and felt.”
  • Shreya Mittal, Co‑Founder, Cava: “Cava has always been about bringing together things that are not traditionally seen as belonging together. We have a very Pinterest‑y, aesthetic world, but underneath that is an intense focus on product, performance and functionality.”

The resulting line features feminine silhouettes, considered details and movement‑led functionality, merging Khushi’s fashion‑led perspective with Cava’s expertise in versatile, performance‑driven athleisure. The brand’s Adaptive Athleisure philosophy underpins the collection, promising pieces that transition across workouts, everyday plans and everything in between.

About Cava Athleisure

Founded in 2020 by sisters Ria Mittal and Shreya Mittal, Cava Athleisure positions itself as a contemporary movement‑led brand in India’s evolving athleisure landscape. The company focuses on modern design, high‑performance fabrics and a lifestyle that blends movement, confidence and self‑expression. More information is available at https://cavaathleisure.com/.