Announcement

CCAvenue, the flagship payments brand of AvenuesAI Limited, announced the launch of the CCAvenue AI Suite during the Global Fintech Fest (GFF) 2026 held on September 9, 2026. The launch is part of the broader CCAvenue CommerceAI initiative, an AI‑first conversational commerce and agentic payments platform.

AI Suite Details

The initial AI Suite comprises three AI‑powered solutions:

  • CCAvenue AI Forms – enables merchants to create and configure payment forms through natural‑language, conversational instructions.
  • CCAvenue AI Invoicing – assists businesses in generating invoices and designing payment‑collection workflows.
  • CCAvenue AI‑powered Integration – provides developers with AI‑assisted guidance to accelerate payment‑gateway integration.

These tools aim to simplify the merchant payment lifecycle, reducing the steps from business intent to payment execution.

Strategic Context

CCAvenue’s leadership views the shift toward natural‑language interfaces and AI assistants as an opportunity to make commerce and payments more conversational. The company plans to embed AI across the entire payment journey, allowing AI to help configure commerce workflows while customers retain control over authentication and consent. Ecosystem participants such as Visa, Mastercard, and NPCI are developing biometric, device‑based authentication, tokenisation, and new payment protocols; CCAvenue is collaborating with them to incorporate these capabilities into its AI‑led infrastructure, targeting secure experiences across cards, bank accounts, and UPI.

> "AI is changing how consumers and businesses interact with technology, and we believe payments will evolve alongside that change," said Vishwas Patel, Managing Director & CEO of AvenuesAI Limited. "Our longer‑term vision is to build a trusted payment layer for AI‑led commerce – moving from conversation to commerce, from context to consent and ultimately from intent to payment."

Platform Scale and Capabilities

  • Merchant Reach: Serves millions of merchants across verticals including retail, travel, real‑estate, telecom, government departments, utilities, hospitality, education, and healthcare.
  • Payment Options: Over 200 payment modes, comprising 6 major credit cards, more than 97 debit cards (MasterCard, Visa, Maestro, RuPay), Amex EzeClick, 58+ net‑banking options, mobile wallets, UPI, and up to 15 multi‑bank EMI schemes.
  • Transaction Volume: Processed transactions worth INR 5.04 trillion (US$ 53.4 billion) in FY 26.
  • Client Base: Over 10 million clients across digital payments and platform businesses, serving merchants, enterprises, corporations, governments, and financial institutions domestically and internationally.
  • Compliance: PCI DSS 3.2.1 compliant.

International Presence and Ecosystem

AvenuesAI Limited operates internationally in the United Arab Emirates, Kingdom of Saudi Arabia, Australia, and the United States, with an additional presence in Oman where it partners with three of the country’s largest banks. The company’s subsidiary Rediff.com strengthens its AI‑driven commerce and content platform capabilities, contributing to a unified ecosystem of payments, platforms, and digital services.