Center fruit Pujo Lap Lap Star Challenge Activation
Center fruit launched a on‑ground activation titled the “Pujo Lap Lap Star Challenge” at the Dum Dum Park Tarun Sangha pandal, one of the most visited venues during the Durga Puja festival. The brand positioned a promoter and a conspicuous, giant inflatable Center fruit near the long queues where visitors endure heat and fatigue. Passers‑by were invited to step into a dedicated activation zone and were asked to articulate the phrase “Lap Lap Lap” as quickly and clearly as possible within a ten‑second window. Those who succeeded were immediately designated “Pujo Lap Lap Stars" and escorted to an exclusive, custom‑built gazebo set up at the venue.
Inside the gazebo, winners received a suite of comforts typically reserved for VIPs: chilled water, refreshing wet towels, a selection of cakes and cookies, and exclusive Amazon vouchers. The experience insulated participants from the surrounding heat and noise, providing a brief but memorable pause from the exhaustive festival environment.
The activation’s stated objective was to democratise VIP treatment by converting the universal exhaustion of pandal‑hopping into a moment of unexpected privilege, thereby delivering genuine relief when consumers need it most. The press release notes that the initiative operates on the insight that replacing consumer fatigue with an extraordinary, quiet experience can create a lasting brand impact.
Disclaimer: The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.