Overview
Century Real Estate Holdings Private Limited announced the formal launch of The Astoria, its premium residential development within the integrated lifestyle destination Century Immencity located on International Airport Road, Jakkur, North Bengaluru. The launch follows a pre‑launch phase that began in July 2026 under the codename Bluemoon.
Project Details
The Astoria consists of 334 Neo Luxe residences distributed across five towers on an approximate 6‑acre site. The design emphasizes open, pedestrian‑friendly spaces, with about 75 % of the area dedicated to open space and a ~40,000 sq ft clubhouse that anchors a landscape‑led amenity ecosystem. Residential units are offered in large‑format 3‑bedroom, 4‑bedroom, and penthouse configurations, each built around the Neo Luxe principles of privacy, purpose, and design, focusing on natural light, cross‑ventilation, and thoughtful detailing rather than sheer size.
Market Reception
Since its pre‑launch, The Astoria has recorded bookings exceeding ₹550 crore, reflecting strong demand from Bengaluru’s elite home‑buyer segment. The response, according to Maninder Chhabra, Director – Sales, Marketing & CRM, indicates a deep appetite for thoughtfully conceived premium residences that promise long‑term relevance.
> “The pre‑launch journey of The Astoria has given us a strong sense of the depth of demand for thoughtfully conceived premium residences in North Bengaluru… The response to Astoria reinforces our confidence in the market and in our approach to creating differentiated residential offerings for the evolving Bengaluru homebuyer.”
Strategic Context
North Bengaluru is positioned as an emerging urban centre supported by airport‑led development, expanding commercial activity, NH‑44 connectivity, upcoming Metro infrastructure, and a growing ecosystem of schools, healthcare, hospitality, and recreation. Century Immencity aims to integrate workplaces, residences, retail, hospitality, culture, and community within a human‑centric urban framework, ultimately targeting over one lakh professionals at maturity.
The broader development is planned to include close to 10 million sq ft of commercial space alongside residential, high‑street retail, hospitality, and cultural uses. International design expertise from DP Architects (Singapore) and BDP (London) informs the master plan, emphasizing pedestrian movement, landscaped promenades, plazas, and green spaces.
Company Background
Founded in 1973 by Dr. P Dayananda Pai and Shri P Satish Pai, Century Real Estate is an integrated, full‑service developer with a land bank of over 3,000 acres and a development portfolio exceeding 25 million sq ft across premium residential, commercial, hospitality, educational, and township projects. The company has been led by Mr. P Ravindra Pai as Managing Director since 2003 and has a track record of rapid sell‑outs for new projects and multiple awards for design, marketing, and customer experience.
Conclusion
The launch of The Astoria, backed by substantial pre‑launch bookings of more than ₹550 crore, underscores the strengthening luxury housing market in North Bengaluru and reflects Century Real Estate’s strategic focus on integrated, human‑centric urban developments.