Campaign Overview
Chandukaka Saraf, a jewellery brand established in 1827 in Baramati, Maharashtra, marks its 200‑year anniversary during the Diwali season with a festive campaign titled “Rishton Ka Tyohar”. The initiative highlights the company’s legacy of trust, tradition, and multi‑generational relationships, inviting customers of all ages to its showrooms across Maharashtra.
Promotional Offers
The Diwali promotion provides a flat 6.99% making charge on all gold jewellery purchases and a 0% making charge on diamond jewellery, subject to terms and conditions. Additionally, customers using an SBI Credit Card on eligible purchases can receive up to ₹6,000 cashback, also subject to the card‑issuer’s terms.
Prize Giveaway
As part of the anniversary celebrations, Chandukaka Saraf offers 200 prizes to shoppers. The prize pool includes a Tata Tiago car, a Jupiter scooter, a Bullet motorcycle, various mobile phones, gift vouchers and other rewards. Eligibility and detailed terms are governed by the promotional rules.
Product Range and Target Demographics
The retailer showcases gold, diamond, bridal and traditional jewellery collections aimed at grandparents, parents and the younger generation. A specific “Gen Z Edit” features lightweight, contemporary pieces designed for college, workplace, festive gatherings and special occasions, emphasizing minimal yet stylish designs suitable for layering and gifting.
Management Commentary
Managing Director Samyak Kishorkumar Shah stated, “Our 200‑year journey has been built on the trust of families who have celebrated their most precious moments with us. This Diwali, we want every member of the family to find something they love, from traditional gold jewellery to lightweight, stylish jewellery for the younger generation. Every customer is part of the Chandukaka Saraf family.”