Announcement Overview
Chandukaka Saraf Jewels, a jeweller with more than two centuries of heritage, announced the launch of Mangalsutra Fest 2026, a special campaign celebrating the cultural significance of the mangalsutra. The festival is live across all Chandukaka Saraf stores in the Indian states of Maharashtra and Karnataka.
Festival Offers
The promotional scheme provides flat 40% off making charges on gold jewellery for pieces weighing above 45 grams, 100% off making charges on diamond jewellery, and 30% off making charges on silver jewellery. These discounts are limited‑period offers intended to enhance the value proposition for customers purchasing premium jewellery.
Product Range
The fest showcases a curated collection that blends heritage with contemporary design. The gold mangalsutra line features traditional Kundan designs, classic Geru‑finish styles, lightweight everyday pieces, and elaborate bridal and festive collections. The diamond segment presents mangalsutras set with brilliant diamonds and carefully selected coloured gemstones, while the silver segment offers stylish mangalsutra designs aimed at younger buyers seeking affordable luxury without compromising craftsmanship.
Brand Positioning & Service
A company spokesperson emphasized that the mangalsutra is one of the most meaningful jewellery purchases in a person’s life and that the festival’s exclusive offers make the purchase “even more rewarding” for customers looking to create lasting memories. The brand underscores its commitment to purity, transparency, exceptional craftsmanship, and personalized assistance from experienced jewellery consultants who help customers select designs based on individual preferences, lifestyle, and budget.
Availability
The campaign operates under the theme "Freeze Your Moment. Treasure It Forever." Customers can explore the full range at any Chandukaka Saraf Jewels outlet in the two states, benefiting from the stated discounts and the brand’s legacy of quality.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility for its content.