Bicentennial Celebration Announcement
Chandukaka Saraf Jewels, founded in 1826 and recognised as India’s oldest heritage jeweller, announced the commencement of its 200‑year celebration. The bicentennial events will run across all store locations from 6 August to 16 August 2026.
Customer Offers
During the celebration period, the first 200 customers at each store each day will be eligible for flat making charges ranging from ₹499 to ₹1,099 per gram on selected gold jewellery. In addition, customers will receive a 30% discount on making charges for silver jewellery and silver utensils, subject to the applicable terms and conditions.
Limited Edition Commemorative Coin
The company unveiled a 200th Year Limited Edition Coin, described as a collectible tribute to two centuries of jewellery craftsmanship and customer relationships.
Curated Collections and Brand Positioning
Specially curated jewellery collections, reflecting the brand’s rich heritage while incorporating contemporary design sensibilities, will be displayed throughout the celebration. The spokesperson emphasized the milestone as a testament to enduring customer trust and signalled continued innovation in design, experience, and retail excellence as the brand enters its third century.
Historical Context
The press release notes that the brand has navigated major national events—including Independence and Partition (1947), the Gold Control Act, economic reforms, demonetisation, and the COVID‑19 pandemic—while maintaining a focus on quality, transparency, and customer‑centric service.
Call to Action
Customers are invited to visit their nearest Chandukaka Saraf Jewels showroom between 6 August and 16 August 2026 to experience the anniversary celebrations, explore the exclusive collections, and partake in the limited‑time offers.