Announcement
Chandukaka Saraf, a jewellery brand founded in 1827, announced the opening of two new retail showrooms in Maharashtra. The Chakan showroom was inaugurated on 11 October 2026 and the Talegaon Dabhade showroom on 12 October 2026, expanding the brand’s footprint to a total of 21 stores across Maharashtra and Karnataka.
Store Expansion Details
The new outlets bring the company’s 200‑year heritage of trust, quality, and design closer to customers in these fast‑growing regions. Both locations showcase the brand’s extensive collections, including gold, diamond, lightweight, bridal, and traditional jewellery suitable for weddings, festivals, and special occasions.
Promotional Offers
To celebrate the launches, Chandukaka Saraf introduced a flat making charge of 6.99% on gold jewellery and a 0% making charge on diamond jewellery, subject to applicable terms and conditions. Each showroom hosted a Diamond Ring Contest, with a winner announced at each venue. Additional promotional campaigns allow customers to win a mobile phone, a Jupiter scooter, a Tata Tiago car, a Bullet motorcycle, and various gift vouchers, again subject to terms.
Diwali Campaign – “Rishton Ka Tyohar”
The brand’s Diwali‑themed “Rishton Ka Tyohar” campaign offers 200 exciting gifts and other rewards, encouraging shoppers to celebrate the festive season with the brand.
Community Initiatives
In Talegaon Dabhade, Chandukaka Saraf partnered with the Municipal Council under the Swachh Survekshan, Swachh Talegaon Dabhade, and Majhi Vasundhara initiatives, distributing more than 20,000 cloth bags to promote reduced plastic usage and support city‑wide cleanliness. In Chakan, the company supported PK Special Children School by donating essential daily‑use supplies, cupboards, and water purifiers, underscoring its commitment to community welfare and environmental sustainability.
Management Commentary
Managing Director Samyak Kishorkumar Shah stated that the near‑200‑year journey of the brand is built on customer trust and preserving Indian jewellery traditions. He highlighted the new showrooms as a significant milestone that will enhance customer experiences by blending heritage craftsmanship with evolving design preferences.