Charmacy Milano 6th Birthday Carnival Overview
Charmacy Milano, a Mumbai‑based vegan and cruelty‑free colour cosmetics brand, is marking its sixth anniversary with a nine‑day "Charmacy Carnival" that runs from 12 October to 20 October 2026 on its e‑commerce portal charmacyworld.com.
Promotional Offers
During the Carnival shoppers receive a flat 20% discount on all products together with a 10% cashback on the transaction value. In addition, daily arcade activities are available throughout the nine‑day period, giving participants the chance to unlock further rewards.
Creator Hunt Details
The brand has introduced a "Creator Hunt" with a total prize pool of Rs 1.8 lakh. Customers who spend a minimum of Rs 1,499 in a single purchase may create a short‑form video (reel) featuring any Charmacy product. Three winners are selected: the top winner receives products worth Rs 1 lakh, the second‑place winner receives Rs 50,000 worth of products, and the third‑place winner receives Rs 30,000 worth of products.
Live Makeup Masterclasses
Four well‑known makeup artists will conduct live masterclass sessions covering wedding looks, Navratri‑inspired designs and Karva Chauth styles, providing practical inspiration for the festive season.
Hero Products Highlighted
The Carnival spotlights a curated set of hero items across complexion, eyes and lips, namely CMC Hydrating Primer, CMC Skin Tint, CMC Quad Palette, CMC Foundation and CMC Kiss Drip.
Distribution Channels and Store Presence
Charmacy Milano’s products are available on its own website charmacyworld.com as well as on major online marketplaces Nykaa, Amazon, Flipkart, Myntra, Tira, Purplle and Zepto. Offline, the brand is present in more than 69 stores across India.
Executive Comments
Co‑Founder and CEO Sanket Kothari said the Carnival is a thank‑you to the community, emphasizing the brand’s growth from a three‑person home‑based operation to a leading beauty platform in India. Co‑Founder and CMO Amit Maker highlighted the blend of strong savings, daily rewards and creator opportunities as key elements of the celebration.