Press Release Overview

On September 23, 2026, from Mumbai, Choice Equity Broking – a leading Indian financial services conglomerate – announced the launch of Trader Mode, an advanced execution feature embedded within its flagship trading and investment platform, Choice FinX. The announcement was distributed via PRNewswire.

Core Offering

Trader Mode is designed for active and professional traders and consolidates multiple execution tools into a single interface, aiming to reduce the complexity and fragmentation that traders typically face when navigating separate screens for charts, option chains, payoff calculators, order windows, and watchlists. The feature is provided at zero additional cost to all Choice FinX users.

Key Features

  • Price Ladder: Enables direct order placement, modification, and cancellation from live price levels, supporting drag‑and‑drop edits, Bracket Orders and Cover Orders.
  • Price Ladder XY: Allows users to build options strategies around selected futures price levels; the strategy triggers automatically when the predefined futures level is reached.
  • GROT Scalping: A rule‑based execution engine where traders can pre‑define logic for bullish, bearish or sideways market scenarios, automating execution according to those rules.
  • Chart‑Based Buy & Sell: Users can place orders directly from live charts, with dual tradable charts on a single screen, tab‑based instrument switching, and instant option surfing across strikes, expiries, and instrument types (CE, PE, FUT, Spot).
  • Additional workflow enhancements include drag‑and‑drop order modification on charts and instant navigation across market data without leaving the screen.

Executive Commentary

Arun Poddar, Chief Executive Officer of Choice International Limited, stated: “Trading is not only about identifying an opportunity; it is also about how efficiently and consistently a trader can implement a strategy. With Trader Mode, our focus is to simplify the execution workflow by bringing advanced tools into one integrated experience. We want traders to have greater flexibility in how they monitor markets, structure strategies and place orders, without having to depend on multiple disconnected tools.”

Platform Context

Choice FinX is a full‑service stock‑trading and investment application that supports equity delivery, intraday, futures & options, currency, and commodities trading. The app offers a free demat account with zero annual maintenance charge for the first year, more than 100 charting studies, option‑chain analysis, customizable watchlists, and expert research recommendations. It is available on Android (Google Play Store) and iOS (App Store).

Regulatory and Contact Information

  • SEBI Registration: Broking – INZ000160131; BSE – 3299; NSE – 13773; MCX – 40585; NCDEX – 01006.
  • Depository Participant: SEBI Reg. No. IN‑DP‑84‑2015; DP ID CDSL – 12066900; NSDL ID – IN301895.
  • Compliance Officer: Mr. Prashant Salian (Tel: 022‑6707‑9999 Ext‑2310, Email: Prashant.salian@choiceindia.com).
  • Grievance Officer: Deepika Singhvi (Tel: 022‑6707‑9999 Ext‑834, Email: ig@choiceindia.com).
  • Corporate Address: Sunil Patodia Tower, J B Nagar, Andheri (East), Mumbai 400099.

Disclaimer

Investments in securities markets are subject to market risks; investors are advised to read all related documents carefully before investing. The press release is provided under an arrangement with PRNewswire, and PTI assumes no editorial responsibility.