Key Quantitative Figures
- Property size: Approximately 16,000 square feet
- Screen count: 3 screens
- Seating capacity: 477 seats across three screens
- Distance from metro station: Approximately 0.7 km from Sector 54 Chowk Metro Station
Parties Involved
- Brand: MovieMax Multiplex
- Location: Metro World Mall, Sector 56, Gurugram, Haryana
- CEO quoted: Ashish Kanakia
Property Details and Features
The new multiplex is located at Metro World Mall, Sector 56, Gurugram, Haryana, and represents the company's second property in Gurugram and fifth cinema in the Delhi NCR region.
Key features include:
- Seating options: Recliner, executive, and prime seating categories
- Projection technology: 2K Christie/GDC Server projection systems
- Design: Contemporary cinema destination spread across approximately 16,000 sq. ft.
- Location advantages: Prime location in high-potential catchment with strong residential and commercial activity, convenient accessibility from metro station
Strategic Context and Expansion
CEO Ashish Kanakia stated that the launch "is an important addition to our growing presence in the region" and reflects the company's focus on "entering high-potential catchments with strategically located properties that offer differentiated and contemporary entertainment experiences."
With this addition, MovieMax now operates 88 screens across 23 properties in 15 cities throughout India, further consolidating the company's presence in the urban entertainment market.