Cinerea Films Announces Expanded Founding Team and Full‑Stack Studio
On June 23, 2026, Mumbai‑based production and storytelling company Cinerea Films issued a press release stating that Sumukh Tawde and Rohan Patil have joined founder Rohit Mhatre as co‑founders, formally expanding the founding team. The three executives together bring more than three decades of combined experience in production, content development and brand strategy.
Over the past ten years Cinerea has delivered more than 250 brand films for over 60 clients, covering sectors such as fast‑moving consumer goods, automotive, real estate, hospitality, fashion, consumer durables, lifestyle, luxury and social impact. Notable brand collaborations include Hindustan Unilever Limited, Honda, Tanishq, Reliance Digital, ITC, Sterling Holidays, Tata Trusts and Maruti Suzuki.
The announcement also outlines a new development slate that will encompass feature films, streaming originals and original intellectual property. For the first time, creative development, production and marketing functions will be fully integrated under one roof, allowing the studio to offer end‑to‑end content solutions while retaining its advertising and production work as a core vertical.
The release contextualises the move within India’s evolving content ecosystem, citing the rise of streaming platforms, shifting audience behaviour, creator‑led media and the influence of artificial intelligence as drivers that are blurring the lines between entertainment, branded storytelling and audience engagement. Brands are increasingly seeking integrated content solutions, a trend Cinerea aims to capitalise on through its expanded capabilities.
Disclaimer: The press release is provided under an arrangement with PNN. PTI takes no editorial responsibility for the content.