Overview

On September 15, 2026, from Singapore, Cheung Kong Graduate School of Business (CKGSB) announced the launch of Chinese Companies' New Playbook for Going Global, a joint research report produced with IE University’s China Observatory. The release was distributed via PRNewswire.

Authors and Leadership

The study is led by CKGSB Professor of Economics and Associate Dean Li Wei, with contributions from Li Haitao, Dean and Dean’s Distinguished Chair Professor of Finance at CKGSB. IE University’s Bin Ma, Professor and Academic Director of the China Observatory, and José Félix Valdivieso, Chairman of the China Observatory, also provide commentary.

Core Thesis – Capability Export

The report argues that Chinese corporate globalization has entered a third phase, termed “capability export.” Unlike earlier phases that focused on shipping products or establishing overseas sales channels, firms now export operating capabilities—including technical standards, product development, supply‑chain organization, service, branding, and business models—while adapting them to local market conditions.

Emerging Expansion Models

Two distinct models of overseas expansion are identified:

  • Chain‑style globalization: Large corporations expand together with their suppliers and partners, extending industrial ecosystems abroad.
  • Swarm‑style globalization: Smaller firms proliferate rapidly, supported by China’s infrastructure such as industrial clusters, cross‑border platforms, logistics networks, and overseas warehouses.

Field Research Insights – Southeast Asia

Field research conducted across Southeast Asian markets cautions against treating foreign markets as extensions of China. The report notes that price, speed, and scale do not automatically translate into success; firms must navigate:

  • Fragmented demand patterns
  • Complex regulatory environments
  • Local‑content requirements
  • Incomplete supply‑chain structures
  • Cultural differences

Implications for Multinationals and Regional Businesses

The shift creates new competitive pressures for existing multinationals and presents partnership opportunities for Southeast Asian businesses, as Chinese firms seek local expertise, talent, and networks to embed deeper roots in overseas markets.

Cross‑Border Acquisitions and Human Capital

Bin Ma emphasizes the strategic importance of individuals who can bridge organizational, cultural, and institutional divides. He highlights “boundary spanners”—experienced executives dispatched from acquiring firms to operate within newly acquired entities—as a critical yet often overlooked source of competitive advantage.

Cultural Dimension of Capability Export

José Félix Valdivieso underscores that Chinese companies must increasingly export knowledge, entrepreneurial spirit, organizational capabilities, and management systems alongside tangible assets.

Availability

The full report is accessible on CKGSB’s website.

Disclaimer

The press release is provided under an arrangement with PRNewswire; PTI assumes no editorial responsibility for its content.