CLEAR Water Launches 'Pani Ho Toh CLEAR'

CLEAR Premium Water introduced the “Pani Ho Toh CLEAR” campaign featuring Hrithik Roshan to combat duplicate bottled‑water brands in India.
The brand emphasizes authenticity, safety, and its rigorous purification standards amid a bottled‑water market valued over USD 7 billion.
Founded in 2005 under Energy Beverages Pvt. Ltd., CLEAR operates >45 plants, 1,100+ distributors, 1,600+ HoReCa clients, and 175,000 retail outlets nationwide.
The campaign is live across digital and mass‑media platforms, aiming to raise consumer awareness and reinforce trust in the category.