Press Release Overview
Anandana – The Coca-Cola India Foundation, in partnership with Lakshya – A Society for Social and Environmental Development and in collaboration with the Tirumala Tirupati Devasthanams (TTD), launched a waste‑management initiative during the Tirupati Brahmotsavam 2026 held at Tirumala, Andhra Pradesh, India. The programme, the first of its kind at the festival, formed part of the foundation’s Maidaan Saaf campaign and aimed to encourage responsible waste‑management practices and support cleaner surroundings across key high‑footfall areas.
As a core component of the intervention, reusable collection bags were distributed to visitors, giving pilgrims a simple means to collect packaging waste generated during their visit and carry it for responsible disposal. The approach sought to actively involve people in managing the waste generated while enhancing the cleanliness of the large‑scale celebrations.
Dr. Sumant Shekhar, representing Lakshya, stated that close work with pilgrims on‑ground demonstrated that providing the right means and encouragement can make responsible waste management an integral part of the festival experience, and he expressed appreciation for the partnership with Anandana – The Coca-Cola India Foundation. Devyani R L Rana, Vice President‑Public Affairs, Communications & Sustainability at Coca‑Cola India and Southwest Asia, noted that the foundation has been working with communities and partners at the grassroots to integrate structured waste management at India’s most visited cultural destinations, and that this year’s effort at Tirupati Brahmotsavam aims to make waste disposal more visible and a participative part of the pilgrimage experience.
The initiative extends the Maidaan Saaf campaign’s focus on community participation to another high‑footfall religious destination, illustrating how simple, practical interventions can inspire awareness and long‑term behaviour change toward waste management. The press release was distributed through Business Wire India, with a disclaimer that PTI takes no editorial responsibility for the content.