Coca-Cola India Navratri Festive Activation
On October 16, 2026, Coca-Cola India announced a multi‑city Navratri activation programme covering Vadodara, Surat, Ahmedabad, Bharuch and Anand in Gujarat. The company will bring its full beverage portfolio to consumers through on‑ground experiences at pandals, Garba venues, local markets and other popular gathering spots.
A flagship presence is planned at the United Garba Mahotsav – recognised as the world’s largest Garba celebration – and at the LVP Heritage Garba hosted at Lukshmi Vilas Palace. Coca‑Cola India will also partner with RangMorla, a prominent Ahmedabad Garba pandal founded by musician Aditya Gadhvi, who is known for the Coke Studio hit “Khalasi”. At the RangMorla venue, Coca‑Cola will operate beverage stalls, a Maaza mixology station, and a dedicated Maaza selfie zone.
The brand’s mobile “Coke On Wheels” experience will serve chilled drinks at key festive locations, while a Maaza Mixology Act will offer mock‑tail creations made with Maaza for sampling. Sprite will launch a “Sprite X Spicy” experience that pairs bold flavours with local festive foods. Thums Up will roll out a “Thums Up X Snacking” initiative at eating and drinking outlets, featuring interactive games and reward opportunities. Minute Maid Pulpy Orange will host its own on‑ground activations, and Kinley will provide hydration stalls to keep participants refreshed throughout the evenings.
Commenting on the initiative, Sundeep Bajoria, Vice President of Integrated Operations for Coca‑Cola India & Southwest Asia, said the festive season creates touchpoints that allow the company to connect with families and communities, ensuring they stay hydrated and refreshed while celebrating. He emphasized that the focus is on deepening consumer connections by leveraging local insights and the company’s extensive distribution, retail and bottling ecosystem.
Through these activities, Coca‑Cola India aims to embed its beverages into the Navratri experience, from the energy of Garba nights to the enjoyment of shared drinks, thereby adding colour, connection and celebratory spirit to the festival.
About Coca‑Cola India
Coca‑Cola India is a leading beverage company in the country, offering a portfolio that includes carbonated soft drinks, juices, water, sports drinks, coffee, tea and nutrition products. Its brands comprise Coca‑Cola, Coca‑Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley, Rimzim, Maaza, Minute Maid, Honest Tea, Limca GlucoCharge, Smartwater, Kinley Copper, Dasani, Bonaqua, Schweppes, and Costa Coffee. The company operates a network of over six million retail outlets through owned and franchise bottling partners, reaching millions of consumers daily. It also pursues sustainability initiatives across water stewardship, packaging, agriculture and emissions.
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